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At Home of the Home Lab, we’re more than just a workplace. We’re a community of entrepreneurs, friends, and creative spirits from around the world. Here you can get to know some of us!

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  • Patricia La Torre standing in an office, smiling at the camera.

    Patricia La Torre Ramirez

    Incubator

    Patricia’s project explores how creativity and storytelling can become part of everyday wellbeing. Inspired by traditional Peruvian retablos and mini...

  • Shobini Sai and Abishek Nidadhalu Ramesh standing next to each other, against a white wall.

    Shobini Sai and Abishek Nidadhalu Ramesh

    Incubator

    hhapn transforms locally sourced waste into desirable home products. The project explores how thoughtful design, material experimentation, and local ...

  • Snehasis Biswas in a blue suit and tie.

    Snehasis Biswas

    Incubator

    MULL addresses common barriers to household composting and offers a practical and well-designed tool that makes circular living more seamless and hyg...

  • Bhuvana Kumar standing outdoors, in front of an ocean and cliffs.

    Bhuvana Kumar and Harish Vaithianathan

    Incubator

    Verktygsbanken is a community tool library. The idea is simple: members borrow what they need, return it when they are done, and the tool goes on to ...

  • Dimana Tozova with long hair posing for a picture.

    Dimana Tozova

    Incubator

    By transforming brown algae into yarn Dimana investigates sustainable alternatives to conventional textile production. By combining biomaterial exper...

  • A dog sitting on a rug in front of a chair.

    Mónica Morales

    Incubator

    Homie explores how existing objects can be given a new life at home. Inspired by their experience running a curated home project in Guatemala, Mónica...

  • Jeffrey Chamiec standing at a bus stop, smiling at the camera.

    Jeffrey Chamiec

    Incubator

    The project focuses on creating products that help music lovers interact with their collections in more engaging ways. Beyond listening, physical med...

  • A hand holding two strings with two soaps hanging from them.

    Andrea Mendoza

    Incubator

    Andreas’s idea is to create personal care products with thoughtful forms that lift the experience. A simple, practical habit becomes a small, calming...

  • Oluwaseun Olanrewaju Oke and Chinonso Ihuoma standing next to each other in front of a brick building.

    Oluwaseun Olanrewaju Oke and Chinonso Ihuoma

    Incubator

    Setlyn is a circular furnishing platform designed for international students moving to Sweden for the first time. Oluwaseun and Chinonso help student...

  • Tarek Khnijer in a grey suit and white tshirt.

    Tarek Khnijer

    Incubator

    Today, most homes focus on things we can see and hear, while smell is often overlooked. Tareks idea explores how scent can become an active part of e...

  • A man wearing a white shirt, a dark jacket and glasses stands in the doorway of Home of the Home Lab.

    Swapnil Choudhari

    Coach

    With more than twenty five years of experience across sustainability, technology and innovation, Swapnil understands complex processes and how techno...

  • A group of colourful vases sitting on top of a table.

    Ricardo Vázquez Campo

    Coach

    With a background as an architect and a long career at IKEA, Ricardo brings a steady mix of design insight and practical know how.

  • A room with a desk.

    Bengt Isberg

    Coach

    With a background as a civil engineer and long experience in Swedish manufacturing, Bengt has helped well known companies improve the way they work.

  • A room with a table, chairs, and shelves.

    Krishnaraj Raghavendran

    Coach

    Curious entrepreneur with expertise in helping organisations make better decisions through cloud, data and AI.

  • A Madonna poster on the wall above a coffee table.

    Katie Lundhoff

    Coach

    With experience from her own company, consulting and IKEA, Katie brings a steady, practical way of supporting others as they explore something new.

  • A red shelf with pictures hanging on it.

    Douglas Pereira

    Coach

    Experienced implementation leader, turning ideas into reality and supporting teams as they navigate change and build new ways of working.

  • A living room filled with furniture and a white table.

    Marcus Arvonen

    Coach

    Designer and innovator with expertise in product development and what it takes to understand real needs in real homes.

  • A coat rack with a jacket hanging on it.

    Anders Jidorf

    Coach

    Experienced leader who helps companies and teams through tricky phases and growth journeys.

  • A room with red and orange interior.

    Sara Lejon, Magnus Hellgren and Eskil Janson

    Coach

    SBAB is a mortgage bank, but their innovation work goes far beyond loans. Sara, Magnus and Eskil bring many years of experience in business developme...

  • Lightbringer

    Friend group

    Practical and business-focused patent protection.

  • Coompanion

    Friend group

    Free advice and information for starting and developing cooperative entrepreneurship.

  • Växjö Linnaeus Science Park

    Friend group

    Business development, focusing on circular economy, smart city, forest and wood, and digitalisation.

  • A young woman with blonde hair and glasses is sitting at a table, smiling into the camera.

    Agnes Sahlberg

    Alumni

    Agnes explores how shared components in a furniture series can make industrial production more efficient and sustainable.

  • A man sitting at a table in front of a group of people.

    Tom Tunbis and Dipak Surie

    Alumni

    Tom and Dipak address the challenges of the last mile in delivery logistics, along with the need for more inclusive mobility options.

  • Two women are sitting in arm chairs and looking into the camera. The interior is colourful: one armchair is red and there is a blue blanket hanging on top of the other armchair. 

    Annika Lindberg and Elisabeth Marttala

    Alumni

    Annika Lindberg and Elisabeth Marttala explore compression garments that work with the body’s natural flow, both in movement and in everyday life.

  • A woman with blonde hair is sitting at a table and speaking to a group. She holds both of her hands up in the air while she explains something.

    Annika John

    Alumni

    Annika and Salt & Fiber are developing a new textile fiber made from seagrass, a marine resource that grows without freshwater, fertilisers or pestic...

  • A young woman with brown hair and glasses is sitting at a desk, smiling into the camera.

    Jeannette Endt

    Alumni

    Jeannette explores how a modular table can adapt to small homes and everyday shifts.

  • A woman sitting at a table together with other people.

    Stefania Santagati

    Alumni

    Stefania’s modular cat furniture system is designed for small homes, where aesthetics and cat wellbeing are equally non-negotiable.

  • A woman is walking up the stairs in a house. The handrail is bright orange and the woman is smiling into the camera.

    Johanna Forsman

    Alumni

    Johanna explores how elderly people can be supported when downsizing. Many elderly people face long waits or a lack of help, even though the move cou...

  • A woman is holding something small in her hand. She holds it up for show and looks at it.

    Clare McNally

    Alumni

    Clare tackles the problem of food waste, particularly fruit waste.

  • A white box sits on a table. Inside it lies a mobile phone.

    Julieta Talavera

    Alumni

    Julieta and Malva Lava is developing a ritual lamp, which helps you leave your phone and be present.

  • Tanja Olsson Öhrn

    Team member

    Operations manager at Home of the Home Lab.

  • Lars Persson

    Team member

    Business development manager at Älmhults kommun and co-worker at Home of the Home Lab.

  • Tony Carlsson

    Team member

    New team member at Home of the Home Lab. More information coming soon!

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