First cohort joins the incubation programme

Published 2025-12-16

The interest in joining our incubation programme at Home of the Home Lab has been great, and we received over 30 applications from different countries. After a thorough screening and selection process, we now have the first cohort ready for spring.

Here’s a first presentation of all participants and their ideas:

Annika Lindberg and Elisabeth Marttala: Compression Garments with AI and New Textile Technology

We design compression garments that support the body’s natural flow – in movement, in life, in every moment.

By using modern technology, we develop new textiles and shapes that better follow the body’s natural flow. Our goal is to create revolutionary compression garments that combine technology, function, and aesthetics.

Clare McNally: Fruit Bowl That Reduces Food Waste

Every year, 60 million tonnes of food is wasted in the EU. I want to help stop this waste, particularly fresh fruit waste, and educate people about food waste through my product.

I want to make a beautiful and functional fruit bowl that physically separates fruit to slow down the ripening process and keep them fresh for longer. It’s a visible, hands-on solution, not another gadget or app.

Annika John: Salt & Fibre – Textile Fibre from Seagrass

Salt & Fibre develops a new textile fibre made from seagrass, an underused marine biomass that grows without freshwater, fertilisers, or pesticides.

By converting this natural resource into a sustainable and commercially identical fibre and yarn, we offer the fashion and interior industries a low-impact, biodegradable, and traceable alternative to petrochemical-based materials while strengthening supply chains.

Agnes Sahlberg: Furniture by the Metre – Sustainable Furniture Series

In my bachelor’s degree I explored how components within a furniture series can make industrial production more sustainable and efficient in a project I called Furniture by the Metre.

Ultimately, Furniture by the Metre is not only about designing a furniture series, but about rethinking production systems. By designing with shared components, the project aims to demonstrate how well-crafted, sustainable furniture can be produced with greater efficiency and purpose.

Johanna Forsman: Downsizing Service for the Elderly

About 20 years ago, my grandmother signed up to queue for a smaller ground floor flat in her area, but didn’t get it, and after that it was like she gave up on moving, even though she wanted to. When her house was recently put on the market, all the bidders were families with small children. It’s not an uncommon story and I think it’s a real shame that elderly people who want to downsize aren’t helped with that, as the benefits are not only personal but help the entire housing market.

I want to work with elderly people to develop a service that makes the process of downsizing and leaving a long-term home go from feeling overwhelming to something positive, perhaps even liberating.

Julieta Talavera: Ritual Lamp – less screen, more light

We live between two worlds, the physical world around us and the digital world inside our phones. For many, this balance is broken. Living too much in the phone world reduces our capacity for focus, connection, and rest.

Ritual Lamp is a behavioural design object that helps people practise attentional minimalism, the act of reducing time in the phone world to improve focus, connection and mental clarity. The lamp only lights up when users place their phone in its altar, turning disconnection into a physical ritual. When the phone is removed, the light turns off.

Tom Tunbis and Dipak Surie : Modular Autonomous Vehicle System

The last mile is the most expensive and complex segment of delivery logistics. At the same time, there is a growing need for inclusive mobility, as one in six people globally live with a disability, and current transportation systems fail to address requirements. Autonomous mobility has the potential to address these challenges; however, companies across various industries face high costs and inefficiencies when investing in autonomous mobility technologies independently.

Our project introduces a modular, building-block-style autonomous mobility platform that can transport parcels, food or even passengers with the same base vehicle while inclusive design principles ensure accessibility for individuals with special needs. As one system serves multiple industries, the costs are distributed to multiple companies.

Current solutions typically focus on single-use cases, such as passenger transport or delivery, limiting adaptability and increasing costs. Our modular approach differentiates by offering multi-purpose functionality and by empowering existing businesses such as retail companies, logistics firms, taxi operators, rather than competing with them.

Stefania Santagati: Modular Cat Furniture for Small Homes

In cities like Copenhagen, apartments often sit below 60 square metres, making it hard for pet owners to provide a fulfilling environment without sacrificing aesthetics or functionality.

Cats need enrichment to maintain their mental stimulation and physical health, and yet, most activity walls are basic, dull, plasticky and cheap-looking. That’s why I’m creating a modular cat activity wall, built on the French cleat system: a workshop staple that’s inexpensive, easy to install, and infinitely adaptable.

Jeannette Endt: Modular Furniture Series Inspired by Woodturning

The idea behind this project is to find a possible solution to the overconsumption of furniture by developing a piece of furniture that can evolve alongside the user’s needs and how they will change through time.

The product would take shape as a modular table system inspired by woodturning aesthetics. Designed for small apartments, it would initially serve multiple purposes, such as a dining table, desk, or bench. As the user’s space or needs evolve, the table could grow and transform through extension kits or modular additions, connecting seamlessly with other units.

Get to know the participants

Stay tuned for updates as our programme unfolds and these talented entrepreneurs make their mark! They will be presented in more detail when the programme starts at the end of January.